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Produktbild: China Branding
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China Branding Cases from Zhejiang

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148,99 € UVP 171,19 €

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

26.09.2019

Abbildungen

XV, 42 illus., 29 illus. in color., schwarz-weiss Illustrationen, farbige Illustrationen

Herausgeber

Martin J. Liu + weitere

Verlag

Springer Singapore

Seitenzahl

154

Maße (L/B/H)

21,6/15,3/1,5 cm

Gewicht

336 g

Auflage

1st ed. 2019

Sprache

Englisch

ISBN

978-981-13-9317-4

Beschreibung

Portrait

Martin J. Liu is a Professor of Marketing and Innovation and Associate Dean for Research and Knowledge Exchange at Nottingham University Business School China. Martin has led the development of the “Zhejiang Provincial Branding Academy”, a research and education platform co-founded by UNNC and the Zhejiang Provincial Government in China.

Jun Luo is an Assistant Professor of Marketing & Entrepreneurship at Nottingham University Business School China. Her research focuses on services marketing. Her co-authored research work has appeared in both marketing and management journals, including Journal of Business Research , International Journal of Production Economic s, and Asia-Pacific Advances in Consumer Research. 

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

26.09.2019

Abbildungen

XV, 42 illus., 29 illus. in color., schwarz-weiss Illustrationen, farbige Illustrationen

Herausgeber

Verlag

Springer Singapore

Seitenzahl

154

Maße (L/B/H)

21,6/15,3/1,5 cm

Gewicht

336 g

Auflage

1st ed. 2019

Sprache

Englisch

ISBN

978-981-13-9317-4

Herstelleradresse

Springer-Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

Email: ProductSafety@springernature.com

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  • Produktbild: China Branding
  • Case 1 Place Umbrella Branding and the Provision of Quality: A Case Study of the “ZhejiangMade” Brand.- Case 2 Branding in the Context of Globalization: A Case Study of Baoxiniao.- Case 3 From No Body to Some Body: A Resource Based View Approach for the Branding of a manufacturer.- Case 4 Innovation in Environmental Technologies in China: The Case of Feida’s Power Plant Pollution Control Equipment.- Case 5 Customer Orientation and Brand Performance: A Study of ROBAM.- Case 6 Standing Out in the Crowd in the B2B Market: A Success Story from Xinhai Technology Group.- Case 7 Crafting A Successful Business Strategy: A Case of Zhejiang Yinlun Machinery Co. Ltd..- Case 8 Weixing: A Plastic Pipe Industry Leader Who Succeeded with Manufacturing Upgrading and Long-term R&D Investment.- Case 9 Deli Group: A Five Force Behavioral Culture.- Case 10 Unravelling the Myth of Fotile: The Critical Role of Strategic Positioning in Brand Building.