How Innovation Works And Why It Flourishes in Freedom

"How Innovation Works is an entertaining attempt to explore what innovation is, how it works and why it is resisted... Packed with insightful examples...Engaging." - Financial Times

"Opinionated, often counterintuitive, full of delicious stories, always provocative." - Kirkus Reviews (starred review)

"A fascinating look at how innovations have shaped the modern age and how the process remains integral to the contemporary world...How Innovation Works is a provocative and necessary read for considering future directions for societies and governments." - Shelf Awareness

"An insightful and charming exploration of questions that range from the truly profound (How does our species capture energy to stave off decay and death?) to the merely fascinating (Why did it take us so long to invent the wheeled suitcase?)." - Steven Pinker

"In this insightful and delightful book, Matt Ridley explores the wondrous causes of innovation, the force that drives our modern economy. He shows that it's a team sport, but one that features many colorful stars. It's a joy to tag along with him as he mines the history of human advances to discover nuggets of useful lessons."

"Matt Ridley is one the best non-fiction writers of his generation. He could be described as England's Yuval Harari...His latest book is a pleasure to read: he carries his considerable learning with an engagingly light touch...Great book. Read it. You'll be glad you did." - Forbes Magazine

"Ridley constructs a fascinating theory of innovation, including its prehistoric roots, how it will shape the future and what makes it successful." - Scientific American