Planning and Managing Public Relations Campaigns A Strategic Approach

""Provides a very practical guide through all stages of PR work."" ("Distinguished Professor Jim Macnamara, School of Communication, University of Technology Sydney")
""This is the one book I would recommend to every PR practitioner I know. It simply covers everything you need to know about one of the fundamental aspects of PR practice."" ("Mandy Pearse, CIPR President 2021")
"Today's context for business and society is more complex and dynamic than ever and this book is timeless - giving PR practitioners and executives the framework and skills to navigate this context and develop strategic and resilient communication strategies with which their organizations will thrive." ("Rachel Royall, Director Healthcare, Wellbeing and Life Sciences at Markettiers, and Visiting Lecturer, Quadriga University")
"You'll want to keep this book to hand on your desk. It's a book to return to regularly in daily practice. Mine is well-thumbed." ("Stephen Waddington, Managing Partner, Wadds Inc. and Visiting Professor, Newcastle University")
""Combines the action-orientation needed in the practice with the contextual wisdom achieved through research."" ("Professor Gregor Halff, Dean, Copenhagen Business School")
""Read this. Refer to it. Put it on your desk. It will help you become a better communicator and deliver more impact for the stakeholders your organization serves."" ("Sarah Pinch, MD, Pinch Point Communications, Chair, Taylor Bennett Foundation and past CIPR President")