Oversubscribed How To Get People Lining Up To Do Business With You
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Sprache:Englisch
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eBook Format:PDF
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12,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
24.02.2020
Verlag
WileySeitenzahl
(Printausgabe)
Dateigröße
4132 KB
Auflage
2. Auflage
Sprache
Englisch
EAN
9780857088277
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first through the door? In cities with thousands of great restaurants, why do some restaurants require reservations months in advance? Why is it that some consultants, accountants, lawyers and healthcare professionals can charge exponentially more than others? In the modern marketplace, consumer options are virtually endless, intense competition is rife and so much is given away for free online. Often businesses are left scrambling to attract enough customers to make a small profit. Yet the opposite is true for a small number of businesses that do things differently--customers chase them. They have buyers who gladly queue up, pay more, and eagerly wait for the chance to hand over their money for the next thing. How do these businesses do it? More importantly, how can you become one of them?
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers' attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business. Now in its second edition, this updated version offers new insights and motivating examples that are right for the 2020s. This book will show you:
* The principles and philosophies Oversubscribed businesses live by that are often the opposite of what most businesses do
* Specific steps for getting into the mind of your customer so they only want to buy from your business
* How to structure campaigns and product launches that systematically get your business Oversubscribed
* How to implement a process of signalling to market, and collect signals back from market to build up desire and demand for your products and services
The new edition of Oversubscribed: How to get people lining up to do business with you is a must-read for entrepreneurs, marketers, business leaders and owners, team managers, and business students.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first through the door? In cities with thousands of great restaurants, why do some restaurants require reservations months in advance? Why is it that some consultants, accountants, lawyers and healthcare professionals can charge exponentially more than others? In the modern marketplace, consumer options are virtually endless, intense competition is rife and so much is given away for free online. Often businesses are left scrambling to attract enough customers to make a small profit. Yet the opposite is true for a small number of businesses that do things differently--customers chase them. They have buyers who gladly queue up, pay more, and eagerly wait for the chance to hand over their money for the next thing. How do these businesses do it? More importantly, how can you become one of them?
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers' attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business. Now in its second edition, this updated version offers new insights and motivating examples that are right for the 2020s. This book will show you:
* The principles and philosophies Oversubscribed businesses live by that are often the opposite of what most businesses do
* Specific steps for getting into the mind of your customer so they only want to buy from your business
* How to structure campaigns and product launches that systematically get your business Oversubscribed
* How to implement a process of signalling to market, and collect signals back from market to build up desire and demand for your products and services
The new edition of Oversubscribed: How to get people lining up to do business with you is a must-read for entrepreneurs, marketers, business leaders and owners, team managers, and business students.
Kundinnen und Kunden meinen
Lifechanging
Bewertung am 16.02.2024
Bewertungsnummer: 2132275
Bewertet: Buch (Taschenbuch)
Literally! Daniel Priestley hat den Dreh raus wie Leute ihre Kaufentscheidungen treffen und schafft es mit seinem Buch das weiterzugeben. Oversubscribed ist eine Business Philosophie die dein Geschäft für immer verändern wird!
Verkaufen neu denken
Alexandra Graßler am 05.12.2022
Bewertungsnummer: 1838294
Bewertet: Buch (Taschenbuch)
Eines der besten Bücher zum sales Prozess, das ich jemals in Fingern hatte, ist ohne Zweifel das Buch Oversubscribed.
Wie bringt man Leute dazu, dass sie das haben wollen, was man selber verkauft, ohne diese ganzen schleimigen Marketingtechniken zu verwenden, die aller Orten immer noch empfohlen werden?
Der Autor Daniel Priestley ist seit seinen jungen Zwanzigern ein extrem erfolgreicher Entrepreneur und hat nur mit Hilfe dieser Methoden, die er in seinem Buch beschreibt, ein großes Unternehmen nach dem anderen aus dem Boden gestampft.
Es ist nicht die eine neue Technik, die er darin beschreibt, sondern ein völliges Umdenken des gesamten Salesprozesses.
Es geht um die Bindung die wir schaffen müssen zu den Kunden, die genau die richtigen sind für uns.
Durch welche Art von Inhalten kriegen wir das hin? Mit welcher Art von Philosophie mit der wir nach draußen gehen, können wir das schaffen?
All diese Fragen und vieles mehr werden in diesem Buch ganz konkret beantwortet.
Es sind viele Beispiele drinnen die das Geschriebene illustrieren und ich habe mir unendlich viele Notizen gemacht, um das auf mein eigenes Business zu übertragen.
10 Sterne, highly recommended!
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