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Produktbild: Decisively Digital

Decisively Digital From Creating a Culture to Designing Strategy

23,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

07.07.2021

Verlag

John Wiley & Sons Inc

Seitenzahl

400

Maße (L/B/H)

22,7/15,7/2,2 cm

Gewicht

533 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-73728-5

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

07.07.2021

Verlag

John Wiley & Sons Inc

Seitenzahl

400

Maße (L/B/H)

22,7/15,7/2,2 cm

Gewicht

533 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-73728-5

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: GPSR Kontakt

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  • Produktbild: Decisively Digital
  • About the Author iv
     
    Acknowledgments v
     
    Foreword by Bernard Marr xi
     
    Introduction xiii
     
    Part I: Digital Strategy 1
     
    Chapter 1: Introduction to Digital Strategy 3
     
    Strategic Topics 4
     
    Culture 5
     
    Collaborative Culture 6
     
    Data-Driven Decision-Making 6
     
    Citizen Data Science 7
     
    Maker Culture 7
     
    Impact 8
     
    Digital Capabilities 9
     
    Completing Your Digital Strategy Big Picture 10
     
    Impact Venn 11
     
    Digital Maturity and Organizational Readiness 12
     
    Digital Maturity Assessment 13
     
    Endnotes 16
     
    Part II: Digital Culture and Modern Work 19
     
    Chapter 2: Elissa Fink: How to Charge a Brand with Culture 21
     
    Key Takeaways 31
     
    Endnotes 31
     
    Chapter 3: Patrick Kirchgäßner: Making Invaluable Pools of Information Accessible and Searchable 33
     
    Key Takeaways 40
     
    Chapter 4: Edna Conway: Protecting the Modern Workplace from Cyber Threats and Compliance Risks 41
     
    Key Takeaways 48
     
    Endnotes 48
     
    Chapter 5: Florian Ramseger: The Future of the Digital Society 49
     
    Key Takeaways 71
     
    Endnotes 71
     
    Chapter 6: Corporate Social Network to Drive Collaborative Culture as Key Enabler for Modern Work 73
     
    Best-of-Breed vs. Best-of-Suite 74
     
    Corporate Social Network 74
     
    Following the Collaboration Framework 75
     
    Driving Adoption 76
     
    Key Takeaways 77
     
    Endnotes 77
     
    Part III: Data Democracy and Analytics 79
     
    Chapter 7: Yilian Villanueva Martinez: Visual Analytics as Strategic Asset 81
     
    Key Takeaways 89
     
    Chapter 8: Jordan Morrow: Bringing Data Literacy to the World 91
     
    Key Takeaways 100
     
    Chapter 9: Lee Feinberg: Turn Data Visualization and Data Literacy into Strategic Functions 103
     
    Key Takeaways 113
     
    Endnote 114
     
    Chapter 10: Sarah Burnett: Fostering a Data-Driven Culture at a Large Global Financial Organization 115
     
    Key Takeaways 122
     
    Part IV: Big Data Processing and Cloud Computing 123
     
    Chapter 11: Mark Kromer: Leveraging Big Data Analytics and Cloud Platforms for the Next-Generation Data Strategy 125
     
    Key Takeaways 135
     
    Chapter 12: Dr. Henna A. Karna: Racing to Last Place -- The Criticality of an End-to-End Data Strategy 137
     
    Key Takeaways 153
     
    Chapter 13: Mohamed Abdel Hadi: The Future of Data-Driven Business 155
     
    Key Takeaways 164
     
    Endnote 164
     
    Chapter 14: Tatyana Yakushev: Data Visualizations and Cloud-Powered AI as Strategic Assets for Next-en Analytics 165
     
    Key Takeaways 177
     
    Endnotes 177
     
    Chapter 15: Kerem Tomak: Designing a Digital Strategy for the Financial Sector 179
     
    Key Takeaways 188
     
    Endnotes 188
     
    Chapter 16: Christy Marble: Connecting the Dots Across the Customer Lifecycle 191
     
    Key Takeaways 208
     
    Endnotes 209
     
    Chapter 17: Data Strategy as an Essential Component of the Digital Transformation Journey 211
     
    Three Elements of a Data Strategy 212
     
    Big Data 213
     
    Analytics 213
     
    Decision-Support Tools 215
     
    Result 215
     
    Chief Digital Officer as Key Driver of the Data Strategy 216
     
    Key Takeaways 216
     
    Endnotes 217
     
    Part V: Artificial Intelligence 219
     
    Chapter 18: Bora Beran: Vast Amounts of Data Are Key for AI and Automation 221
     
    Key Takeaways 232
     
    Endnotes 233
     
    Chapter 19: Andreas Kopp: Responsible AI in Practice 235
     
    Key Takeaways 253