Better, Simpler Strategy A Value-Based Guide to Exceptional Performance

Named one of "The 10 Best Business Books of 2021" by Forbes

"This book lives up to the promise of its title by distilling strategy into a beautifully simple premise..." - strategy+business

Advance Praise for Better, Simpler Strategy:

"In our fast-evolving and complex world, it's crucial to mobilize our teams with a clear and compelling strategy. In this enlightening and practical book, Oberholzer-Gee leads you to design a simple strategy statement and helps you understand how to maximize the gap between willingness-to-pay and willingness-to-sell." - Florent Menegaux, CEO, Michelin

"Simplicity is a virtue, and Better, Simpler Strategy cuts through the jargon of business to provide an invaluable first-principles strategic guide. Illustrated by a wealth of in-depth examples, this book puts forward a new value-based framework for coming up with breakthrough strategies." - Adam Brandenburger, J.P. Valles Professor, NYU Stern School of Business; coauthor, Co-opetition

"The value stick is an incredible tool based on Oberholzer-Gee's twenty years of research and practice in the field of strategy. It reveals the essence of strategic issues in a simple and intuitive manner, making formerly complex and difficult strategic decisions easy and effective." - Liu Xiaoyan, CEO, E Fund Management, China's largest fund manager

"Strategy is an art and a science, and often a mystery. Better, Simpler Strategy demystifies value creation, making strategy accessible and exceptional performance achievable to all levels of leaders." - Aman Bhutani, CEO, GoDaddy

"Oberholzer-Gee expertly distills the complex topic of strategy down to the simplicity of the value stick, using hard data and real-life examples that bring the pitfalls and opportunities of a bad or good strategy to life. This book will change the way you think about strategy and competition." - Helen Riley, CFO, Google X