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  • Produktbild: The SAGE Handbook of Marketing Ethics
  • Produktbild: The SAGE Handbook of Marketing Ethics
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The SAGE Handbook of Marketing Ethics

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

21.10.2020

Herausgeber

Eagle Lynne + weitere

Verlag

Sage Publications

Seitenzahl

576

Maße (L/B/H)

25/17,5/3,5 cm

Gewicht

1180 g

Sprache

Englisch

ISBN

978-1-5297-0929-2

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

21.10.2020

Herausgeber

Verlag

Sage Publications

Seitenzahl

576

Maße (L/B/H)

25/17,5/3,5 cm

Gewicht

1180 g

Sprache

Englisch

ISBN

978-1-5297-0929-2

EU-Ansprechpartner

Zeitfracht Medien GmbH
Ferdinand-Jühlke-Straße 7
99095 Erfurt
DE

Herstelleradresse

SAGE Publications
1 Oliver's Yard 55 City Road
EC1Y 1SP London
GB

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  • Produktbild: The SAGE Handbook of Marketing Ethics
  • Produktbild: The SAGE Handbook of Marketing Ethics
  • Part 1: Foundations of Marketing Ethics
    Chapter 1: Introduction to Marketing Ethics - Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, & Charles R. Taylor
    Chapter 2: Internal and external drivers of an ethical international marketing strategy: Implications on reputational advantage and performance - Leonidas C. Leonidou, Bilge Aykol, & Pantelitsa Eteokleous
    Part 2: Theoretical and Research Approaches to Marketing Ethics
    Chapter 3: Cross-cultural and religious perspectives on marketing ethics - Charles R. Taylor & Mivena Panteqi
    Chapter 4: An Interdisciplinary View of Marketing Ethics - Dominik Mahr, Martina Caic, & Gaby Odekerken-Schröder
    Chapter 5: Conducting Ethical Research in Marketing - Mathieu Alemany Oliver
    Chapter 6: Female Sexualisation and Objectification in Advertising: Research Insights and Future Research Agenda for Advertising Ethics - Caroline Moraes, Solon Magrizos, & Lucy Hebberts
    Chapter 7: Parental mediation of children¿s exposure to online media and advertising - Patrick De Pelsmacker, Kristien Daems, & Ingrid Moons
    Part 3: Marketing Ethics and Social Issues
    Chapter 8: Marketing to vulnerable consumers - Brian Young
    Chapter 9: Cross-cultural and sub-cultural issues in marketing ethics - Daniel E. Palmer
    Chapter 10: Stereotyping in Marketing - Martin Eisend & Sofiia Kanevska
    Chapter 11: Cultural Appropriation - Ann-Marie Kennedy & Marian Makkar
    Chapter 12: Appearances Matter: The Impact of Unattainable Idealizations of an Individual¿s Physical Self - Lynne Eagle & Rachel Hay
    Chapter 13: Ethical Issues in Marketing to the LGBT Community: of becoming visible and being targeted - Stephan Dahl
    Chapter 14: Ethical Perspectives on Sustainability in Marketing - Mark Peterson
    Part 4: Issues in Consumer Ethics
    Chapter 15: Circular economy and sustainable consumption: Suggestions for ethical marketing - Johan Jansson
    Chapter 16: Sustainability Marketing: Products, Fairtrade, and Greenwashing - Caroline Oates
    Chapter 17: Business-to-Business (Industrial) Marketing Ethics - Ross Brennan
    Chapter 18: Ethics of Social Marketing and Non-Profit/Charity Marketing - Krzysztof Kubacki & Natalia Szablewska
    Chapter 19: Ethical Issues in Tourism - Tazim Jamal & Seunghoon Lee
    Chapter 20: Social Causes, Consumer Activism and Human Rights - Natalia Szablewska, Tanja Kamin & Krzysztof Kubacki
    Part 5: Ethical Issues in Specific Sectors
    Chapter 21: Ethics and Corporate Social Responsibility - Karla Gower
    Chapter 22: Ethics in Financial Products Marketing - Michelle Cull, Suzan Burton, & Regan Lam
    Chapter 23: Consumer and Marketing Ethics: A Case of the Fashion Industry - Srikant Manchiraju & Amrut Sadachar
    Chapter 24: Ethical Considerations for Pharmaceutical Marketing - Christian Lolk & Charles R. Taylor
    Chapter 25: Ethical Marketing of Harmful Products: Sugar, Alcohol and Tobacco - Karmen Lužar, Steven Greenland, & David Low
    Chapter 26: Food Marketing Ethics - Morven G. McEachern
    Chapter 27: Ethical Aspects of Digital (eHealth and mHealth) Marketing - Isabell Koinig, Sandra Diehl, & Ralf Terlutter
    Part 6: Ethical Issues in the Marketing Mix
    Chapter 28: Product and Branding Ethics - Béatrice Parguel & Elisa Monnot
    Chapter 29: The Ethics of Pricing - Juan Manuel Elegido
    Chapter 30: Personalization in digital marketing: implementation strategies and the corresponding ethical issues - Roseline van Gogh, Michel Walrave, & Karolien Poels
    Chapter 31: Digital Marketing and Social Media - Annmarie Hanlon
    Chapter 32: Ethics within Sponsorship - Nicolas Chanavat & Guillaume Bodet
    Chapter 33: The Sales Ethics Subculture - Greg W. Marshall, O.C. Ferrell, Victoria Bush, Mark W. Johnston, & Linda Ferrell
    Chapter 34: Ethics in Public Relations - Peter Neijens
    Part 7: Concluding Comments and Reflections
    Chapter 35: Ethics and New Media, A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector - Brendan James Keegan & Lee Smorthit
    Chapter 36: Marketing Ethics and Regulation of Marketing Activity: The Role of Government and Industry - Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, & Charles R. Taylor
    Chapter 37: Concluding Comments Regarding the Challenges of Marketing Ethics - Patrick De Pelsmacker, Lynne Eagle, Stephan Dahl, & Charles R. Taylor