Produktbild: TikTok For Dummies

TikTok For Dummies

17,99 €

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.07.2021

Verlag

John Wiley & Sons

Seitenzahl

208

Maße (L/B/H)

22,4/15,2/1,1 cm

Gewicht

282 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-80341-6

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.07.2021

Verlag

John Wiley & Sons

Seitenzahl

208

Maße (L/B/H)

22,4/15,2/1,1 cm

Gewicht

282 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-80341-6

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: TikTok For Dummies
  • Introduction 1

    About This Book 1

    Foolish Assumptions 2

    Icons Used in This Book 3

    Beyond the Book 3

    Where to Go from Here 5

    Part 1: Getting Started with Tiktok - The Movie Studio in Your Pocket 7

    Chapter 1: Using TikTok for the First Time 9

    Downloading TikTok for Your Mobile Device 10

    Creating Your Account 11

    Exploring Your Settings 14

    Updating your profile 15

    Updating your profile and privacy settings 17

    Creating Your First TikTok Video 19

    Chapter 2: Browsing TikTok 25

    Browsing on the Home Screen 25

    Liking and Commenting 27

    Sharing Videos 30

    Listening to Your Audience: Direct Messages and Inbox Notifications 33

    Responding to comments and mentions 35

    You've got mail! Checking your DMs 37

    Discovering Users and Content 38

    Chapter 3: Diving Deeper: Creating TikTok Videos 41

    Starting a Recording 42

    Picking Sounds for Your Video 47

    Choosing Effects for Your Video 50

    Selecting a Filter for Your Video 53

    Recording in TikTok versus Uploading 55

    Using Templates to Show Off Your Photos 57

    Chapter 4: Publishing Your TikTok Video 61

    Adjusting Clip Size after Recording 62

    Adding Filters and Effects to Recorded Videos 65

    Adding filters after recording 65

    Adding effects after recording 65

    Adding Sound to Recorded Videos 68

    Using sounds from TikTok 68

    Adding voiceover and narration 70

    Adding voice effects 72

    Adding Text and Stickers to Recorded Videos 73

    Adding text 73

    Adding stickers and emojis 76

    Pinning stickers, emojis, and text 78

    Publishing Your Video 79

    Creating a description and tagging 79

    Editing the cover image 81

    Setting privacy and sharing 83

    Chapter 5: Acclimating to TikTok Etiquette and Culture 85

    Becoming Familiar with TikTok Culture 86

    Speaking TikTok Jargon 88

    Knowing When to Like, Follow, or Share 90

    Winning Friends and Influencing People 92

    Catching the attention of major influencers 93

    Helping other TikTokers 93

    Understanding TikTok's Rules 95

    Chapter 6: Staying Safe on TikTok 99

    Setting Up Your Account Privacy 99

    Keeping Your Children Safe 104

    Protecting kids under 13 104

    Family pairing for teens 13 to 17 104

    Dealing with Bullies and Trolls 107

    Part 2: Building Your Tiktok Following 109

    Chapter 7: Looking at Your Profile Stats 111

    Understanding the Value of Followers 111

    Breaking Down Your Following, Followers, Likes, and Views 113

    Looking at Detailed Account Analytics 114

    Chapter 8: Creating Viral Content 119

    Understanding the TikTok Algorithm 119

    Identifying Trending Content 124

    Checking the discover page 124

    Finding content through search 127

    Grabbing Your Viewers' Attention 128

    Stay positive 129

    Keep your content clean 129

    Invoke emotion 131

    Use a ring light and microphone 131

    Clarify and organize your message 132

    Consider third-party tools 132

    Chapter 9: Reaching New Audiences with Advanced Features 137

    Duetting with Your Favorite Videos 138

    Stitching the End of a Video 141

    Livestreaming When You're TikTok Famous 142

    Part 3: Using Tiktok as a Business Tool 147

    Chapter 10: Using TikTok to Grow Your Business 149

    Understanding How Your Business Fits with TikTok 150

    Knowing Your Audience and Competition 151

    Integrating TikTok into Your Funnel 155

    Creating Content That Sells 157

    Chapter 11: Understanding TikTok Analytics for Your Business 159

    Knowing Which Data Is Important 160

    Understanding TikTok Analytics 161

    Getting Data from Third-Party Tools 164

    Part 4: the Part of Tens 165

    Chapter 12: My Ten Favorite TikTok Accounts 167

    Learning about ADHD with Catieosaurus 168

    Drawing with Dan Povenmire 168

    Following the Journey with Lexi McDonald 169

    Dancing with Bao Tran 169

    Interacting with Cheech & Chong 170

    Making Money with Trevin Peterson 171

    Sharing Pride with Josh Helfgott 171

    Getting Inspired with Shontez Davis 172

    Anchoring the News with Marcus DiPaola 172

    Learning about TikTok Trends with Jera Bean 173

    Chapter 13: Ten TikTok Business Accounts Doing It Right 175

    Sharing the News with The Washington Post 176

    Knowing Your Audience with Taco Bell 177

    Partnering with Dunkin' 178

    Dancing with Break the Floor 179

    Placing Product with Pop Sockets 179

    Playing Sports with the Utah Jazz Bear 180

    Recruiting Influencers with Bang Energy 181

    Entertaining with The Tonight Show Starring Jimmy Fallon 182

    Being Prepared with the American Red Cross 184

    Engaging Your Audience with Chipotle 185

    Chapter 14: Ten Ways to Grow Your Following 187

    Be Transparent and Vulnerable 187

    Stay Consistent 188

    Know Your Audience 188

    Include Your Community 188

    Build Up and Promote Others 188

    Engage Your Audience 189

    Be Entertaining 189

    Join Other Influencers 189

    Follow Similar Accounts 190

    Go Live 190

    Index 191