Business Experimentation A Practical Guide for Driving Innovation and Performance in Your Business

"I've worked with the authors and as a consequence know that their advice is based on huge experience and rigour. They write as they talk, common sense supported by acute observation." ("Sir John Rose, CEO Rolls-Royce 1996-2011")
" James and Goddard have been teaching the "how to" of experimentation to executives for the past two decades. They have now put their insights and wisdom into this practical and very readable book. It is a winner! It belongs on the shelf of every manager." ("Professor Costas Markides, Professor of Strategy and Entrepreneurship, London Business School")
"Under Rob's and Jules' guidance, the experimentation movement has changed our game. In fact, it has become a key part of ensuring that our organization is future ready." ("Paul Dupuis, CEO, Randstad Japan")
"Their writing is a dance between philosophical gems and practical nuggets. Readers are stimulated to think about how they could embark on their own journeys of experimentation." ("Anil Sachdev, Founder and Chairman, School of Inspired Leadership, India")
"In this highly practical book, Jules and Rob outline what is takes to bring experimentation to life; to have fun and increase an organization's curiosity in finding what works and adds value and what doesn't." ("Steve Hurst, VP Learning & Development, Sage")
"This book is a celebration of a truly scientific approach to business, one which seeks to find out what you don't know, rather than endlessly optimising on the little that you do." ("Rory Sutherland, Founder and Vice Chairman, Ogilvy UK and TED Global speaker")
"Having worked with both authors I am continually struck by the impact that they and their methodology has on senior leaders. Their approach is both provocative and pragmatic and has led to some amazing experiment results." ("Roger Minton, Head of Leadership Development, Anglo American")
"This book offers a wise reflection as well as a practical approach to make business experiments part of the way we lead our organizations into the future." ("Thierry Bonetto, Former Director of Learning & Development, Danone (2008-18)")
"Most seasoned executives buy into the idea that we should encourage more experimentation in business, but they often don't know where to start. This book solves the problem - it is full of practical advice and it is written by two genuine experts, Rob James and Jules Goddard, who have been helping organisations run business experiments for more than a decade." ("Professor Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School")
"This is a deeply insightful, thought-provoking and practical book, offering an approach that will be of value to organisations of all kinds. The authors unpack experimentation with commendable clarity." ("Dr Andrew MacLennan, Founder and Managing Director, Strategy Execution Ltd")