Generation Z Marketing and Management in Tourism and Hospitality The Future of the Industry

Nikolaos Stylos  is Senior Lecturer/Associate Professor of Marketing, University of Bristol. He is also an Honorary Professor of Hotel Management at Tainan University of Technology, Taiwan. Nikolaos has published in leading academic journals, e.g. Tourism Management, Journal of Travel Research, and Psychology & Marketing. Dr Stylos served as professional management consultant for a decade.

Roya Rahimi  is Reader in Marketing and Leisure Management, University of Wolverhampton. Her research has been published in top-tier journals, e.g.  Annals of Tourism Research, and International Journal of Contemporary Hospitality Management . Dr Rahimi sits on the editorial board of leading academic journals, and her industry experience includes seven years working in the hotel industry.

Bendegul Okumus  is Assistant Professor, University of Central Florida. Dr Okumus has authored/co-authored numerous academic journal articles and has completed numerous research grants. She also has work experience in the hospitality industry, particularly in food services and event management.