Produktbild: Current Trends and Issues in Internal Communication
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Current Trends and Issues in Internal Communication Theory and Practice

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

29.09.2021

Herausgeber

Linjuan Rita Men + weitere

Verlag

Springer

Seitenzahl

263

Maße (L/B/H)

21,6/15,3/2 cm

Gewicht

483 g

Auflage

1st ed. 2021

Sprache

Englisch

ISBN

978-3-030-78212-2

Beschreibung

Portrait

Linjuan Rita Men is Associate Professor of Public Relations at the University of Florida, USA. Her research interests include employee communication, leadership, relationship/reputation management, entrepreneurial communication, and emerging technologies. She has led-authored two books,  Excellence in Internal Communication Management  and  Strategic Communications for Startups and Entrepreneurs in China.

Ana Tkalac Verčič is Full Professor of Marketing Communications and Public Relations at the Faculty of Economics and Business, University of Zagreb, Croatia. She has authored, co-authored, and edited numerous books, including  Public Relations Metrics: Research and Evaluation and Public Relations , the first Croatian textbook in the field.

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

29.09.2021

Herausgeber

Verlag

Springer

Seitenzahl

263

Maße (L/B/H)

21,6/15,3/2 cm

Gewicht

483 g

Auflage

1st ed. 2021

Sprache

Englisch

ISBN

978-3-030-78212-2

Herstelleradresse

Springer-Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

Email: ProductSafety@springernature.com

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  • Produktbild: Current Trends and Issues in Internal Communication
  • Chapter 1: Evolving Research and Practices in Internal Communication.- Chapter 2: Leaders as Communication Agents.- Chapter 3: Internal Public Segmentation for Effective Internal Issue Management.- Chapter 4: Internal Social Media, Emerging Technologies, and Internal Communication.- Chapter 5: Employee Advocates: Unlocking Their Power through Internal Communication.- Chapter 6: Employee Voice and Internal Listening: Towards Dialogue in the Workplace.- Chapter 7: Employee Activism and Internal Communication.- Chapter 8: Beyond Internal Corporate Social Responsibility Communication (ICSRC): Creating a Purposeful Organization.- Chapter 9: Enhancing Employee Well-being through Internal Communication.- Chapter 10: Internal Crisis Communication.- Chapter 11: Strategic Change Communications.- Chapter 12: Measuring and Evaluating Internal Communication.- Chapter 13: Internal Communication in a Cross-Cultural and Global Context.- Chapter 14: Closing Thoughts and Future Directions.