Revenue Operations A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth
29,99 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
23.05.2022
Verlag
John Wiley & Sons IncSeitenzahl
304
Maße (L/B/H)
23,3/15,9/2,7 cm
Gewicht
506 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-1-119-87111-8
Praise for REVENUE OPERATIONS "Revenue Operations is an essential career roadmap for those who have made growth their cornerstone objective." --Bob Liodice, President and CEO, The Association of National Advertisers "Revenue Operations harnesses advanced analytics to align resources to opportunities and to drive better revenue performance. It gives managers a science-based approach to managing every aspect of the go-to-market system." --Frank Jules, President, AT&T Business "Growing revenue has emerged as the ultimate team sport that separates winners from losers. Revenue Operations provides systems for breaking silos and aligning revenue teams in a rapidly changing world." --General Stanley McChrystal (ret.), Author of Team of Teams "Connecting more dots across the revenue cycle creates more value for the customers. Diorio and Hummel nail the roadmap on how to do this." --Bill Koenigsberg, CEO, Horizon Media, Inc. "Historically we've taught and managed the science of growth as a set of individual disciplines, but the real-world problem of growing a business is interdisciplinary in nature. Diorio and Hummel do a great job of defining clear skills, structures, and systems leaders can use to manage, coordinate, and align all these disciplines coherently around the customer." --Professor David Reibstein, The Wharton School of Business, University of Pennsylvania "In Revenue Operations, Hummel and Diorio underscore the importance of a cohesive Revenue Operating System, highlighting how to align your teams and harness the power of data--all while maintaining a customer-first approach." --Meredith Schmidt, EVP, Revenue Cloud & Solutions, Salesforce "Revenue Operations provides a clear formula for alignment around a common purpose: maximizing customer value. This is a must-read book for every member of the revenue team." --Christian Smith, CRO, Splunk "An indispensable resource for anyone who wants to grow their business - from the CEO to sales and marketing leaders, to operations professionals and front line sellers." --Mike Marcellin, CMO, Juniper Networks "Revenue Operations addresses the biggest problem facing CEOs and business leaders, revenue growth, by providing a playbook that can be executed one step at a time." --Sam Errigo, COO, Konica Minolta "This is a must-read book for any professional who wants to succeed in the subscription economy." --Robbie Traube, CRO, Zuora
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