Produktbild: Economics for Business

Economics for Business 9th Edition

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

13.03.2023

Verlag

Pearson Academic

Seitenzahl

768

Maße (L/B/H)

26,2/19,4/2,9 cm

Gewicht

1400 g

Sprache

Englisch

ISBN

978-1-292-44011-8

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

13.03.2023

Verlag

Pearson Academic

Seitenzahl

768

Maße (L/B/H)

26,2/19,4/2,9 cm

Gewicht

1400 g

Sprache

Englisch

ISBN

978-1-292-44011-8

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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Die Leseprobe wird geladen.
  • Produktbild: Economics for Business
  • About the authors Preface Publisher's acknowledgements Part A BUSINESS AND ECONOMICS
    1. The business environment and business economics
    2. Economics and the world of business
    3. Business organisations
    Part B BUSINESS AND MARKETS
    1. The working of competitive markets
    2. Business in a market environment
    Part C BACKGROUND TO DEMAND
    1. Demand and the consumer
    2. Behavioural economics of the consumer
    3. Firms and the consumer
    Part D BACKGROUND TO SUPPLY
    1. Costs of production
    2. Revenue and profit
    Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS
    1. Profit maximisation under perfect competition and monopoly
    2. Profit maximisation under imperfect competition
    3. Alternative theories of the firm
    Part F SUPPLY: ALTERNATIVE STRATEGIES
    1. An introduction to business strategy
    2. Growth strategy
    3. The small-firm sector
    4. Pricing strategy
    Part G THE FIRM IN THE FACTOR MARKET
    1. Labour markets, wages and industrial relations
    2. Investment and the employment of capital
    Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS
    1. Reasons for government intervention in the market
    2. Government and the firm
    3. Government and the market
    Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT
    1. Globalisation and multinational business
    2. International trade
    3. Trading blocs
    Part J THE MACROECONOMIC ENVIRONMENT
    1. The macroeconomic environment of business
    2. The balance of payments and exchange rates
    3. The financial system, money and interest rates
    4. Business activity, unemployment and inflation
    Part K MACROECONOMIC POLICY
    1. Demand-side policy
    2. Supply-side policy
    3. International economic policy
    Web appendix Key ideas Glossary Index