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Business Advancement through Technology Volume I Markets and Marketing in Transition

Aus der Reihe Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

14.12.2022

Herausgeber

Alkis Thrassou + weitere

Verlag

Springer

Seitenzahl

275

Maße (L/B/H)

21,6/15,3/2,1 cm

Gewicht

508 g

Auflage

1st ed. 2022

Sprache

Englisch

ISBN

978-3-031-07768-5

Beschreibung

Portrait

Alkis Thrassou  is Professor in the School of Business and the Director of GNOSIS Mediterranean Institute for Management Science at the University of Nicosia, Cyprus.

Demetris Vrontis  is Professor and Vice Rector for Faculty and Research at the University of Nicosia in Cyprus, as well as the Editor-in-Chief of the EuroMed Journal of Business (EMJB) and the President of the EuroMed Research Business Institute (EMRBI). 

Leonidas Efthymiou  is Assistant Professor and Coordinator of Tourism and Leisure studies at the University of Nicosia, Cyprus.

Yaakov Weber  is Professor and Director of the Research Unit, School of Business Administration, College of Management, Israel. He is the Founder and President of EMRBI and EMAB. 

S. M. Riad Shams  is Senior Lecturer at the Newcastle Business School, Northumbria University, UK. He is the founding editor of the International Journal of Big Data Management. 

Evangelos Tsoukatos  teaches Management at the University of Applied Sciences Crete. He is Associate Editor of  EMJB.

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

14.12.2022

Herausgeber

Verlag

Springer

Seitenzahl

275

Maße (L/B/H)

21,6/15,3/2,1 cm

Gewicht

508 g

Auflage

1st ed. 2022

Sprache

Englisch

ISBN

978-3-031-07768-5

Herstelleradresse

Springer-Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

Email: ProductSafety@springernature.com

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  • Produktbild: Business Advancement through Technology Volume I
  • Produktbild: Business Advancement through Technology Volume I
  • Chapter 1:An Overview of Business Advancement Through Technology: Markets and Marketing in Transition.- Chapter 2: Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management.-Chapter 3: Creating Value Proposition for Rural Banking Customers in Emerging Markets: Adoption of Mobile Banking Technology Induced by Disruptive Events in India.- Chapter 4: A Review of Internet Financing Through Peer-to-Peer Lending: A Cross-Country Comparative Analysis.- Chapter 5: Digitalisation of Love and Lies on Online Dating Platforms in Coronavirus Times: Business Advancement Through Technology.- Chapter 6: The Social Impact of Clinical Tools for Neuromarketing Research: Possible Applications for the Wine Sector.- Chapter 7: The Influence of Facebook Discussions on Purchase Intention and Word of Mouth.- Chapter 8: Discourse on Method: Rapid, Efficient, Cost-Effective Creation of‘Wikis of the Mind’.- Chapter 9: How Technologies Assessment Conceptualisation and Their Certification Could Help the Medical Business Boosting Performance.- Chapter 10: Digital Transformation in Private Dental Clinics.- Chapter 11: Social Marketing, Nudging Policies and Consumerism: Advancements Through Technologies from Neuroscience.- Chapter 12: Inclusive Online Collaborative Learning Environments in Vocational Education.