Marketing Communications Integrating Online and Offline, Customer Engagement and Digital Technologies

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way.
"This 8th edition is an excellent combination of cutting-edge practice and classic principles. It is very accessible, demystifying the relationship between tech, AI, analytics, and creativity in marcomms." ("Dr. Ray Sylvester, Kelley School of Business, Indiana University, USA")
"This edition, more than any other publication, is a masterpiece for all serious marketers (practitioners, students and educators). It assists marketers in embracing AI, emergent tech, analytics and creativity in MarComms, and is underpinned by excellent examples of best practices." ("Kelvin Golding, Global Delivery Framework, Chartered Institute of Marketing")