Rezension
"The second edition of
Omnichannel Retail is a ginger shot of retail marketing genius - packed full of concentrated advice and case-studies, it is utterly stimulating. I read it in one sitting and emerged fizzing with reinvigorated energy and ideas to boost our omnichannel strategy." ("Charlotte Lock, Partner & Customer Director, John Lewis & Pan Partnership")
"
Omnichannel Retail clearly articulates how to bridge the online and offline gap by utilizing best practice digital marketing, data and loyalty approaches. A must read from one of the original pioneers of retail loyalty.
" ("Max Savransky, Customer Loyalty Expert, Loyalty & Reward Co")
"There are very few people who have truly dedicated their entire professional lives to customer loyalty, but Tim Mason has done exactly that. His legendary expertise spans the online and offline worlds, giving him a unique perspective and expertise on the challenges and opportunities that omnichannel retail requires. In this insightful book, Tim and his co-author Sarah Jarvis make a compelling case for the power of culture, communications and connection, both online and offline, as tools that drive success, with clear and practical examples that make this book essential reading for every ambitious retailer in today's digital world." ("Paula Thomas, Founder and CEO, Let’s Talk Loyalty")
"In the omnichannel world we live in, it's so easy for retailers to get lost in the jargon and the technology and lose sight of what really matters - understanding and serving your customers better. This book reminds us that customer-first thinking is more important than ever and is packed full of advice and case studies for building relevant, meaningful digital connections with your customers." ("Matt McLellan, VP Customer Planning and Proposition, Asda")
"This book looks to highlight the real value of knowing your customers and the insights into realizing how powerful your customers are to the growth of your business. If you believe customers can be the spokes in your wheel of fortune, then read this book (especially the chapters on loyalty!)." ("Adam Posner, Founder, The Point of Loyalty")
"The whole idea of Omnichannel has never sat right with me. Pushed by tech vendors and consultants, the concept of Omnichannel has contorted into a confusing buzzword that creates unrealistic expectations for marketing leaders. Yet, the second edition of
Omnichannel Retail gives us a fresh, and perhaps better approach to the concept. This revised edition could not come at a better time for retail leaders as brands have to respond to out-of-control cost of living challenges, a post-Covid-19 world and increased digital expectations from consumers. In
Omnichannel Retail , Tim Mason and Sarah Jarvis have delivered a vision for what this confounding word should represent that I can finally get behind." ("Juan Mendoza, CEO and Editor-in-Chief, The Martech Weekly")
"Tim Mason is a pioneer in the world of enterprise customer engagement - a genuine icon. And while you have to credit him for the incomparable work he has done for the brands he's worked on over the years and how he has advanced the thinking and awareness of the critical human factors that underpin this industry, that's not why you should read this book. Read this book because Tim provides retailers with strategies and tactics that are not only practical but are actionable right now and which (unlike so many other current books in this genre) actually help to move the needle! Tim Mason has done it again!" ("Mike Giambattista, Founder and CEO, TheCustomer")
"In the latest edition of
Omnichannel Retail , Tim shares his invaluable, hard-won experience and learning from establishing Clubcard to innovative digital and insight-driven marketing that Eagle Eye deliver. He brings it bang up to date with the latest on loyalty fundamentals, personalisation, AI and machine learning. It's not all data magic wizardry, most importantly, Tim describes the 'non-negotiable' of kind and humane culture for the people who work for an organisation in its sustainable success. Tim never shies from the realities of creating, building and keeping loyal customers and colleagues, it's hard work and requires relentless focus but if you follow this priceless 'how to' you are increasing your odds of getting close and staying close to customers and growing your brand." ("Sheila Hooper, Former Director of Performance, Barclays Retail")
"
Omnichannel Retail brings to life Tim Mason's unrivalled sense of customers the world over and how their lives are changing. It draws out his life-long retail experiences and his instinct for growth and is a must-read for all thoughtful and sustainable retailers." ("David Potts, Group Chief Executive of Morrisons")
"Brilliant, and for retailers, most welcome!
Omnichannel Retail nails its value proposition. Tim Mason, in providing a comprehensive and highly practical guide to harnessing digital technologies, urges retailers to rethink brand, upgrade customer experience, deliver loyalty and (for most) regain profitability. He provides an exciting vision for the role of retail in the 21st century." ("Seán Meehan, Professor of Marketing and Management & Dean of Faculty IMD")
