Foreword by Philip Kotler
Chapter 1: Marketing over Voice Applications
Guest Perspective 1: The Marketing Industry is Up Next for AI Disruption, by Paul Roetzer, AI Marketing Institute
Guest Perspective 2: The Google Voice Landscape, by Danny Bernstein, formerly of Google
Extended Case Study: Nike & Reebok New Product Introductions
Chapter 2: Branding in a Voice-First World
Guest Perspective 1: Why Brands Have a Crucial Role to Play in Our Voice-Activated Digital Future, by David Roth, The Store - WPP, BrandZ, and BAV Group
Guest Perspective 2: Deviating from General Purpose Assistants: Custom Intelligent Voice Assistants, by Jason Fields, Voicify
Extended Case Study: General Mills Lucky Charms Brand Building
Chapter 3: Audio Branding and Its Importance
Guest Perspective 1: The Science of Voice Branding, by Charles Spence, Oxford University
Guest Perspective 2: Black Voices Matter: The Quest for Sonic Diversity, by Steve Keller, Studio Resonate, SXM Media
Extended Case Study: McDonald's UK Mobile Voice Ordering
Chapter 4: Understanding the Audience for Voice
Guest Perspective: Algorithmic Bias in Audio AI, by Kalinda Ukanwa, University of Southern California
Extended Case Study: Butterball Turkey Voice Hotline
Chapter 5: Data Privacy and Ethical Considerations
Guest Perspective: Trust: The Essential Element for the Growth of Voice Assistance, by John Stein, the Open Voice Network
Extended Case Study: Sony Hand Wash Tunes Help Families Fight COVID 19
Chapter 6: Goals and KPIs for Voice Marketing
Guest Perspective: Some Notes on Recent Voice Research: Listen to the Second Voice, by Michael Brazeal, Roosevelt University
Extended Case Study: Allstate Customer Care
Chapter 7: Developing Marketing Content for Voice
Guest Perspective: Content That Keeps Them Coming Back, by Sarah Andrew Wilson, Matchbox.io
Extended Case Study: Dominos
Chapter 8: The Advantage of Marketing the Voice Experience
Guest Perspective 1: Build It and They Won't Come: Shout It from the Rooftops and They Will, by James Poulter, Vixen Labs
Guest Perspective 2: Beyond the Smart Speaker, Roger Kibbe, North America Bixby Labs, Samsung Research Americas
Extended Case Study: Using Your Voice to Share a Coke
Chapter 9: Analyzing, Maintaining, and Refining a Voice Strategy
Guest Perspective: Voice Analytics: Getting from Learning to Real World Value, by Romina Pankoke, Vixen Labs and Women in Voice
Extended Case Study: Finish Dishwasher Pro Detergent
Chapter 10: Voice Implementations Across Industries
Automotive Perspective: Industry Implications of Voice: Opportunities of Voice Apps in the Car, by Shyamala Prayaga, formerly of Ford Motor Company
Banking, Finance & Insurance Perspective: Improving the Customer Experience While Improving Operations, Robin Keira, Digitalscouting
Entertainment Perspective: Entertainment, Entertainment Marketing and Voice Tech, Donald Buckley Treehouse and (previously)Warner Bros.
Healthcare Perspective: Supporting Post Op Patients, by Sirish Kondabolu, Orthobullets
Retail Perspective: The Effect That Voice Will Have on Retail, by Gwen Morrison, WPP's Global Retail Practice and Candezant Advisory and Manolo Almagro, Q Division
Extended Case Study: Mercedes Benz In-Care Experience
Chapter 11: Voice for Now and the Future
Glossary
Further Reading
Acknowledgments
About the Authors
Index
