Day Trading Attention How to Actually Build Brand and Sales in the New Social Media World

"One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them." - Michael Rubin, CEO of Fanatics

"Gary was one of the first business interviews I did when I started to grow in this industry, and he has offered such valuable advice to me and my family over the years. Gary is always on the pulse of innovation and pop culture, and has so much knowledge in the world of social media and how brands and businesses can benefit from social platforms and digital creators." - Charli D'Amelio television personality, and entrepreneur

"I've had the honor of leading the marketing efforts of a few big brands, but regardless of the experience, I can never rest on my laurels because the world keeps changing. Gary's book does a magnificent job of modernizing the tactics we've all used and making them relevant in a new world. If an old dog can learn new tricks, imagine what a new dog can learn!" - Bozoma Saint John, hall of fame-inducted marketing executive, author, and entrepreneur

"This book offers marketers, boards, and CEOs a window into the importance of staying on top of consumer trends where underpriced attention, particularly in new platforms, can give you a competitive advantage. Gary's innate ability to understand humans is unparalleled, and as a result, Gary sees opportunities years ahead of others." - Carolyn Everson, senior advisor at Permira and BCG and board member of The Walt Disney Company, The Coca-Cola Company, and Under Armour