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Produktbild: Microeconomics for Managers
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Microeconomics for Managers

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65,99 € UVP 119,10 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

28.03.2024

Abbildungen

Worked examples or Exercises

Verlag

Cambridge University Press

Seitenzahl

566

Maße (L/B/H)

25,4/17,8/3 cm

Gewicht

1051 g

Auflage

4. Auflage

Sprache

Englisch

ISBN

978-1-00-950719-6

Beschreibung

Rezension

'This tome fills a niche and is written by leaders and experts in the field. It prepares students to become competent, efficient partners in the decision-making of organizations. The book is rich in public policy and managerial applications. The knowledge it imparts will benefit those who seek greater insight into budgeting, pricing strategies, and the gaining of competitive advantage.' Walter G. Park, American University

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

28.03.2024

Abbildungen

Worked examples or Exercises

Verlag

Cambridge University Press

Seitenzahl

566

Maße (L/B/H)

25,4/17,8/3 cm

Gewicht

1051 g

Auflage

4. Auflage

Sprache

Englisch

ISBN

978-1-00-950719-6

EU-Ansprechpartner

José Abascal
561°
28003 Madrid
ES
eugpsr@cambridge.org

Herstelleradresse

Cambridge University Press & Assessment
The Triangle, Shaftesbury Avenue
CB2 8EA Cambridge
GB
eugpsr@cambridge.org

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  • Produktbild: Microeconomics for Managers

  • Preface for teachers; Preface for students; Video lectures and suggested uses; Book I. The Market Economy, Overview and Applications: 1. Microeconomics: a way of thinking about business; 2. Principles of rational behavior in society and business; 3. Competitive product markets and firm decisions; 4. Consumer choice and demand in traditional and network markets; Book II. Producer Theory: 5. Applications of demand and supply to government and management policies; 6. Principles of political economy for public policy and business; Book III. Theory of the Firm, Production, and Costs: 7. Production, costs, and the theory of the firm; 8. Production costs in the short run and long run; Book IV. Competitive and Monopoly Market Structures: 9. Firm production under idealised competitive conditions; 10. Monopoly power and firm pricing decisions; 11. Firm strategy under imperfectly competitive market conditions; 12. Competitive and monopsonistic labor markets; Select bibliography; Index.