Martina Lauchengco
1. Loved: How to Rethink Marketing for Tech Products
Loved: How to Rethink Marketing for Tech Products
Gesprochen von
-
Form:Osiander Hörbuch-Abo
-
Sprache:Russisch
0,00 € *
inkl. gesetzl. MwSt.
* im Probemonat gratis danach 7,95 €/Monat
* im Probemonat gratis danach 7,95 €/Monat
Im Hörbuch-Abo laden
- Monatlich einen Titel wählen & behalten
- Jederzeit pausieren oder kündigen
- Weitere Hörbücher im Abo für max. 7,95 €
Beschreibung
Produktdetails
Family Sharing
Ja
Gesprochen von
Marina TitovaSpieldauer
7 Stunden und 48 Minuten
Abo-Fähigkeit
Ja
Altersempfehlung
ab 16 Jahr(e)
Erscheinungsdatum
01.11.2023
Hörtyp
Lesung
Fassung
ungekürzt
Medium
MP3
Anzahl Dateien
33
Verlag
Mann, Ivanov and FerberSprache
Russisch
EAN
4099994600019
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.
The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between "also-ran" products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product's story.
Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision.
Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing.
With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you:
the centrality of product marketing to any product's success
the key skills and actions required to do it well
the four fundamentals of product marketing and how to apply them
how to hire, lead, and organize product marketing
how product marketers optimize crucial collaboration with other functions
one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing
LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between "also-ran" products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product's story.
Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision.
Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing.
With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you:
the centrality of product marketing to any product's success
the key skills and actions required to do it well
the four fundamentals of product marketing and how to apply them
how to hire, lead, and organize product marketing
how product marketers optimize crucial collaboration with other functions
one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing
LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice