Claude Hopkins
1. Scientific Advertising
Scientific Advertising
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Form:Osiander Hörbuch-Abo
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Sprache:Englisch
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Beschreibung
Produktdetails
Family Sharing
Ja
Gesprochen von
Peter CoatesSpieldauer
2 Stunden und 3 Minuten
Abo-Fähigkeit
Ja
Altersempfehlung
16 - 99 Jahr(e)
Erscheinungsdatum
09.04.2024
Hörtyp
Lesung
Fassung
ungekürzt
Medium
MP3
Anzahl Dateien
23
Verlag
Strelbytskyy Multimedia PublishingSprache
Englisch
EAN
4099995389937
"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising.
The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making.
With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers. He advocates for simplicity and directness in advertising, encouraging advertisers to focus on conveying a clear message that resonates with their target audience.
Whether you're a seasoned marketer looking to refine your approach or a newcomer seeking guidance in the world of advertising, "Scientific Advertising" offers invaluable insights and practical advice. Hopkins's timeless wisdom, combined with engaging visual representations, makes this edition a must-read for anyone involved in the creation and execution of advertising campaigns.
The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making.
With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers. He advocates for simplicity and directness in advertising, encouraging advertisers to focus on conveying a clear message that resonates with their target audience.
Whether you're a seasoned marketer looking to refine your approach or a newcomer seeking guidance in the world of advertising, "Scientific Advertising" offers invaluable insights and practical advice. Hopkins's timeless wisdom, combined with engaging visual representations, makes this edition a must-read for anyone involved in the creation and execution of advertising campaigns.
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