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Consumer Research Methods in Food Science

Aus der Reihe Methods and Protocols in Food Science
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161,99 € UVP 181,89 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

08.04.2023

Abbildungen

XII, 472 p. 110 illus., 84 illus. in color.

Herausgeber

Carlos Gómez-Corona + weitere

Verlag

Springer Us

Seitenzahl

472

Maße (L/B/H)

25,4/17,8/2,7 cm

Gewicht

902 g

Auflage

2023 ed.

Sprache

Englisch

ISBN

978-1-07-163002-0

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

08.04.2023

Abbildungen

XII, 472 p. 110 illus., 84 illus. in color.

Herausgeber

Verlag

Springer Us

Seitenzahl

472

Maße (L/B/H)

25,4/17,8/2,7 cm

Gewicht

902 g

Auflage

2023 ed.

Sprache

Englisch

ISBN

978-1-07-163002-0

Herstelleradresse

Springer-Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

Email: ProductSafety@springernature.com

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  • Produktbild: Consumer Research Methods in Food Science

  • Consumer research in food science: history, objectives, ethics, and general principles.- The historical development of food systems and heritage.- Sensory and Multi-sited Ethnographic Methods for Consumer Research.- Consumer research through cookbooks and cooking shows: Linguistics, Cultural Studies, and Media Studies.- The analysis of images in consumer research.- A structural approach to social representations of food and beverages: some methods to scientifically study lay thinking.- Perception and representation: Sorting task and Projective mapping.- Measure of the verbal emotional responses triggered by food products.- Implicit methods of food wanting.- Methods for studying multisensory perception in consumer research.- Doing (consumer) research with children: what’s new?.- Creativity.- Qualitative data analysis:  Challenges and opportunities for food researchers.- Consumer research in social media: guidelines and recommendations.- Research through scenarios.- Implementing eye tracking technology in experimental design studies in food & beverage advertising.- Field Studies in Food Settings: Lessons Learned and Concrete Cases.- Econometric tools for food science.- Product portfolio management.- Use of lexicometry in sensometrics, an essential complement to holistic methods. An original methodology.- Concept and packaging testing in the food industry.- Measuring desirability using reaction cards method. Meal evaluations: Studying foods and beverages in the meal context.- Studying future food scenarios with design fiction.