Rezension
'An engaged patient is a healthier patient, yet patient-centered activities are just getting started. Affinito and Mack's book, offering extensive and practical advice about how to incorporate digital techniques into marketing and communication strategies, is a great introduction to this rapidly expanding focus. A must read for anyone involved with moving their organization toward integrated care.' Joel S. Weissman, Harvard Medical School, USA 'The past decade has ushered in challenges and opportunities for those seeking to use technology to optimize health and wellness on a broader scale. As patients increasingly embrace technology to learn, manage, and track their own health outcomes, providers and vendors seeking to engage or motivate consumers to take action (or change behavior) must embrace a patient-focused strategy within their overall marketing and communications strategy. Affinito and Mack provide a historical overview of the market trends as well as a future roadmap that is helpful to anyone charged with making the shift to patient-centered care today - and planning for what is possible tomorrow.' Mark Bard, Co-founder Digital Health Coalition 'My colleague and trusted friend John Mack, and his co-author, Letizia Affinito, have prescribed an end-to-end tome that serves as both vaccine and novel treatment to advance patient-centered digital communications. Their guidance informs and gives thoughtful consideration on how to design and create digital communication strategy, maintain relevance, and ultimately transform the conversation with the ultimate end-user of all of our work - the patient. In an increasingly commoditized industry sector, these profound insights proclaim the value of digital, mobile, and social, that no one engaged in health care should be without. Mack and Affinito have dispensed a patient-centered imperative embracing new media, methodologies, and messaging, inviting us each to reflect and accelerate this
