After Mass Media Storytelling for Microaudiences in the Twenty-First Century

"A unique and engaging reformulation of how the evolving structures of transnational streaming media enables new forms of collective identity. Leaving aside media scholarship's focus on national stories, Amanda D. Lotz offers compelling anecdotes that hook the reader, arguing that both television and film are increasingly tethered to communities of viewers that exceed national boundaries. After Mass Media is a compelling and accessible read for students, scholars, and anyone interested in contemporary media." (Tim Havens, author of Black Television Travels: African American Media Around the Globe) "Offers compelling analysis of the television institutions and practices that influence the stories we watch in today's micro-audience, multi-screen, transnational, and streaming era. Moreover, Amanda D. Lotz smartly delineates the changing textual features of screen stories across the history of television, tracing the evolution of narrative techniques since the earliest days of the medium. After Mass Media is a must for media studies majors and more generally for readers that want to understand the whys and hows of TV today." (Michael Curtin, University of California, Santa Barbara)