The Storyteller's Advantage How Powerful Narratives Make Businesses Thrive
13,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB 3
Kopierschutz
Ja
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
23.09.2025
Verlag
PublicaffairsSeitenzahl
336 (Printausgabe)
Dateigröße
2174 KB
Sprache
Englisch
EAN
9781541704299
A practical guide to unlocking the secrets of great storytelling that will give any business leader an edge against the competition
Winner of the Porchlight Business Book Award for Innovation & Creativity
For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today's ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage-it's a requirement.
In The Storyteller's Advantage, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable. With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today's workplaces, and shares practical advice on how to deliver the most compelling message.
Practical and approachable, The Storyteller's Advantage will help any business leader to tap into their ultimate superpower-telling a great story.
Winner of the Porchlight Business Book Award for Innovation & Creativity
For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today's ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage-it's a requirement.
In The Storyteller's Advantage, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable. With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today's workplaces, and shares practical advice on how to deliver the most compelling message.
Practical and approachable, The Storyteller's Advantage will help any business leader to tap into their ultimate superpower-telling a great story.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice