The New Science of Customer Relationships Delivering the One-to-One Promise With AI
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Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
14.07.2025
Verlag
John Wiley & SonsSeitenzahl
272
Maße (L/B/H)
23,4/15,8/2,1 cm
Gewicht
510 g
Sprache
Englisch
ISBN
978-1-394-31954-1
Praise for THE new science OF customer relationships
"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I have seen in our literature." -PHILIP KOTLER, Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University
"Finally, a book that will help you understand how AI combined with the right data can facilitate turning more customers into promoters and fewer into detractors. Bravo!" -FRED REICHHELD, Bain & Company Fellow, Author of The Loyalty Effect, and creator of the Net Promoter Score
"A brilliant and timely playbook for leveraging generative and agentic AI to transform customer relationships. Davenport and Sterne bridge the gap between technology and real business value-with clarity, ethics, and impact." -PASCAL BORNET, AI & Automation Thought Leader and Author ofIntelligent Automation and Agentic Artificial Intelligence
"Jim and Tom offer a clear-eyed, practical guide to using AI not just to understand customers, but to serve them better. It's a must-read for every marketer."
"This book is basically a desk reference for anyone working to improve customer experience. Thank you for writing it, Jim and Thomas!"
-ANDY CRESTODINA, Co-Founder and CMO of Orbit Media and Author of Content Chemistry, 7th Edition: The Illustrated Handbook for Content Marketing
"A clear-eyed, practical guide to the new rules of customer engagement in an AI-powered world."
"Moves beyond theory to provide actionable frameworks, detailed case studies, and step-by-step implementation guidance that organizations of any size can immediately put to work."
-JOSH SILVERBAUER, Head of Analytics & CRO, Partner, From the Future
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