Global Business Connecting Theory to Reality

"With updated content and new case studies, this new edition of Paik, Chen, Newburry, and Prud'homme's book strengthens the bridge between theory and practice. The book will be invaluable to not only students but also practitioners eager to learn how to manage businesses in a global context."

Professor Rosalie L. Tung, Beedie School of Business, Simon Fraser University, Canada

"The second edition contains 13 chapters and about 40 short case illustrations, divided into three sections. Importantly, much of the content is either completely new or updated. Faculty members everywhere will welcome this fresh, additional textbook option."

Professor Paul W. Beamish, Ivey Business School, Western University, Canada

"Paik, Chen, Newburry, and Prud'homme offer a useful and comprehensive account of the main drivers of global business and their implications for international business policy and practice. Their book provides a practical and relevant exploration of the most critical aspects of international business, presented in an easy-to-use and understandable fashion."

Professor Jonathan Doh, Villanova School of Business, Villanova University, USA