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  • Produktbild: Social Media in Sport
  • Produktbild: Social Media in Sport

Social Media in Sport Analysis and Application Across Contexts

78,99 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

28.04.2025

Herausgeber

Brandon C. Boatwright + weitere

Seitenzahl

264

Maße (L/B/H)

25,4/17,8/1,4 cm

Gewicht

463 g

Sprache

Englisch

EAN

9798823316385

Beschreibung

Portrait

Brandon C. Boatwright (Ph.D., University of Tennessee) is an assistant professor and the director of the Social Media Listening Center at Clemson University.

Gregory A. Cranmer (Ph.D., West Virginia University) is an associate professor in the Department of Communication at Clemson University. He is also a faculty fellow of the Robert H. Brooks Sports Science Institute and a research fellow of the U.S. Center for Mental Health and Sport.

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

28.04.2025

Herausgeber

Seitenzahl

264

Maße (L/B/H)

25,4/17,8/1,4 cm

Gewicht

463 g

Sprache

Englisch

EAN

9798823316385

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Social Media in Sport
  • Produktbild: Social Media in Sport
  • Contents and Contributors Include:

    Preface
    Chapter 1. Introduction

    PART I Perspectives on Fans' Use of Social Media
    Chapter 2. Examining YouTube Comments About Hockey Players' Refusal to Participate in Pride Night Events - Gregory A. Cranmer and Brandon C. Boatwright
    Chapter 3. The Complexity of Saudi Arabia's Sporting Aspirations: Examining Public Response on Social Media - Gashaw Abeza and Yoseph Mamo
    Chapter 4. When the PGA Tour and LIV Golf Became One: Framing an Oil and Water Relationship on Twitter and Reddit - Andrew C. Billings, Joshua R. Jackson, and Jessica Payne
    Chapter 5. The Uses of Social Media in a Female-Dominated Sports Fan Community: A Social Identity Approach - Qingru Xu

    PART II Perspectives on Athletes' Use of Social Media
    Chapter 6. Travis Kelce's Use of Social Media as Personal Branding: An Application of Source Credibility Theory - Karen Freberg
    Chapter 7. Exploring College Football Recruits' Use of Social Media in an Era of Name, Image, and Likeness: A Thematic Analysis of Athletes' X Accounts - Jason Stamm
    Chapter 8. A UFC Fighter's Use of X as a Site for Building Dissent Community Around Fighter Pay - Gregory A. Cranmer, Md Enamul Kabir, and Brandon Boatwright
    Chapter 9. Underscoring Image Repair Approaches and Effectiveness for Scandalized American Football Athletes - Robin L. Haislett

    PART III Perspectives on Sport Organizations' Use of Social Media
    Chapter 10. The Wild, Wild West: How College Sports Fans on Reddit Discuss Donations to University Athletics and NIL Collectives - Virginia S. Harrison and Marissa Bennett
    Chapter 11. Reproductive Rights Are Human Rights: NWSL Social Media Statements and Policy Framing in Response to the U.S. Supreme Court's Roe v. Wade Ruling - Jeffrey W. Kassing, Travis C. Harrick, Sakura Gee, and Diana M. Rodriguez
    Chapter 12. Expressing Organizational Culture on X - Greg Armfield and Duli Shi
    Chapter 13. Social Media Theory and Analysis Within Sport Communication: Network Theory and Organizational Use of Social Media - Marion E. Hambrick

    PART IV Perspectives on Sport Media's Use of Social Media
    Chapter 14. This Is Truly Some of the Sickest Stuff I've Ever Heard: X and Sport Cultural Conversations Towards Hazing in Football - Jimmy Sanderson
    Chapter 15. The Public Interpretation of Welcome to Wrexham: An Application of the Narrative Paradigm in Social Media Theory and Practice - Brandon C. Boatwright
    Chapter 16. Ahead of the Pack: How a Nonprofit News Outlet Sparked Social Media Reaction to the Brett Favre Public Funds Scandal - Bryan Denham and Molly Riddell
    Chapter 17. Who Received the Blame for Tua Tagovailoa's Head Injury?: Attributions of Responsibility in YouTube Videos From Legacy and Nonlegacy Media Sources - Joseph McGlynn and Zane A. Dayton
    Chapter 18. Conclusion

    Index
    About the Authors and Editors