Fashion Communication in the Digital Age Proceedings of the FACTUM 25 Conference, Stockholm, Sweden, 2025

Paula von Wachenfeldt
is a full professor of Fashion Studies, Department of Media Studies at Stockholm University (Sweden). Her research takes on both historical and contemporary perspectives, with a major part consecrated to the role of media in the creation and development of fashion and luxury as a commercial and cultural practice. She has been a front figure in the establishment of Fashion Studies as an academic discipline at Stockholm University where she also has the role of Director of Studies.

Lorenzo Cantoni
is a full professor at USI – Università della Svizzera italiana (Lugano, Switzerland), Faculty of Communication, Culture, and Society, where he is the director of the Institute of Digital Technologies for Communication. His research interests are on the overlap among communication, education, and new media, ranging from computer-mediated communication to usability, from eLearning to eTourism and Digital Fashion, and from ICT4D to eGovernment.

Nadzeya Sabatini
is an assistant professor in Digital Transformation at Gdansk University of Technology (Poland). Further, Nadzeya is an academic coordinator for M.Sc. in Digital Fashion Communication, a double-degree program between USI-Università Della Svizzera italiana (Switzerland) and Université Paris 1 Panthéon-Sorbonne (France). She is a group leader in Digital Fashion Communication Research at the Institute of Digital Technologies for Communication (USI).

Teresa Sádaba
is the dean at ISEM Fashion Business School, University of Navarra (Spain), a leading center in the research and education in Fashion Business, where she also teaches strategic communication for fashion companies. She is a professor at the University of Navarra (Spain) and has been a visiting professor at George Washington University (USA) and the Université Paris XII (France) among others. Her current research is focused on public opinion and fashion.