Editors
Contributors
1. Introduction: Responsible Marketing
Michael Saren, Louise Hassan, Miriam McGowan, N. Craig Smith, Emma Surman, and Rohit Varman
Section 1: Encouraging and Challenging Responsible Consumption
2. Environmentally sustainable spillover effects
Megan Burnett
3. Experience of a self-control conflict: A key to unlock the exertion of self-control effort in sustainable consumption
Ngoc T H Nguyen and Louise Hassan
4. Is it irresponsible to responsibly market alcohol?: The role of corporate social responsibility in the UK alcohol industry
Isabelle Szmigin
5. Responsible marketing and consumption starts with changing mindsets: How educators can embed responsible marketing and consumption into curricula
Sarah Montano and Inci Toral Manson
Section 2: Promoting Marketing Care, Access and Diversity
6. Broken Promises: A day in the life of a carer
Leighanne Higgins and Killian O'Leary
7. Film and the marketplace exclusion of aging female sexuality: A critical feminist review
Julie Whiteman
8. Toward a broadened understanding of care, markets and consumption
Andreas Chatzidakis
9. Swapping food and cultivating care at community food swaps
Emma Surman
Section 3: Marketing Responsibility and Technology
10. Responsible technology in marketing: Theory, adoption, practice
Robert Cluley and William Green
11. Imagining responsible marketing in the digital economy: Why it is easier to think about AI overloads than digital marketing as a source of freedom
Mike Molesworth, Iris Hong-Bich Truong and Georgiana Grigore
12. When responsibility fails: The case of Facebook/Meta's response to the Cambridge Analytica data scandal
Hazel Westwood
13. Responsible marketing in a time of culture war
Ken Peattie
Section 4: Marketing Ethics and Sustainability
14. On justification: Exploring the controversies and sensemaking of the ethical tourist
Solon Magrizos
15. Ready meals' and dinner meal deals' contribution to overconsumption: Using social marketing and the intervention ladder models to examine actions
Sheena Leek and Daniel Afoakwah
16. CSR halo and perceptions of company CSR programs
Sofia López-Rodríguez, N. Craig Smith and Daniel Read
17. The need for responsible film marketing
Finola Kerrigan
Section 5: Critical Perspectives on Marketing and Society
18. Postcolonialism, subalternity, and critical marketing
Rohit Varman
19. Identity-in-creation: Breaking the mould of identity projects
Pilar Rojas-Gaviria
20. Regimes of visibility: Unravelling media, conflict, and hegemony in place branding processes
Alessandro Gerosa
21. Double movement, sociality and resistance in markets
Rohit Varman
Section 6: Concluding Chapter
22. Striving to be and market a "responsible" business school
Catherine Cassell, Caroline Moraes, and Emily Muscat-Sharp
