Integrating Artificial Intelligence (ChatGPT) into Marketing, Economics, Business, and Finance

Shubham Kakran, PhD, is currently an Assistant Professor at the Doon Business School, DBS Global University, Dehradun, India. He was formerly a teaching assistant at the Mittal School of Business of Lovely Professional University, Punjab, India. He has published numerous articles in top tier journals, including Applied Energy, Journal of Economic Asymmetry, Research in International Business and Finance, The Journal of Corporate Accounting and Finance, Cogent Economic and Finance, International Journal of Hydrogen Energy, etc. He has also presented research articles at international conferences, including PAN-IIM, India; IIM Shillong, India; and IIM Jammu, India. He is a peer reviewer for Global Business Review, Resource Policy, Journal of Knowledge Economy, and Helion Journal. He has received four copyrights from the Government of India to date and has published several book chapters as well. Dr. Kakran has an interest in artificial intelligence, energy policy, the stock market, and commodity markets. Dr. Kakran holds the degrees of BCom and MCom (Finance), MCom (Marketing), among others.

Rupinder Katoch, PhD, is a distinguished academic with extensive experience in commerce, accounting, and finance. She is an Assistant Professor at Auro University, Hazira, Surat, Gujarat, India. She was formerly a Professor at Lovely Professional University, India. Dr. Katoch has an impressive academic background with degrees in Commerce (BCom, MCom), Finance (MBA), and Company Secretaryship (ICSI), alongside qualifications such as NET in Commerce and Management. She has guided numerous PhD and MPhil students and has contributed extensively to research, with numerous articles published in journals indexed by SCOPUS/WOS and UGC-approved journals. His research interests include stock market volatility, investor behavior, and public sector governance. She has received accolades for her academic contributions, including several best paper awards. Her work also includes developing ICT-mediated teaching content and innovative courses, reflecting her commitment to enhancing educational practices. She also remained a member of the ICSI research task force for planning and designing the publication ""Procedural Aspects of Company Law"" and developed a three-volume manual on Indian Company Law 2013.

Ashish Kumar is currently an Assistant Professor at IIMT University, Meerut, Uttar Pradesh, India. He completed BCom and MCom degrees at Chaudhary Charan Singh University, Meerut, India. He is currently pursuing a PhD at SRM University, Sonipat, India. He has published numerous articles in top-tier journals, including Applied Energy, Research in International Business and Finance, The Journal of Corporate Accounting, and Finance, International Journal of Hydrogen Energy. He has presented research articles at international conferences, including IIM Shillong, India, and IIM Jammu, India. His current area of research is corporate social responsibility (CSR), energy policy, social accounting, and sustainability. He has also published several book chapters.