Logo Design Love A Guide to Creating Iconic Brand Marks
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Sprache:Englisch
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eBook Format:PDF
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90,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Altersempfehlung
18 - 67 Jahr(e)
Erscheinungsdatum
09.02.2026
Verlag
Pearson ITPSeitenzahl
224 (Printausgabe)
Dateigröße
16946 KB
Auflage
3. Auflage
Sprache
Englisch
EAN
9780135476697
Now in its third edition, Logo Design Love is a trusted resource for designers who want to create iconic brand marks.
Fully revised and expanded, this edition features new case studies, updated professional insights, and a deeper look at the evolving role of logos in today's brand landscape. With a focus on real-world application, writer and identity designer David Airey walks readers through the complete process of crafting a successful logo-from shaping a project brief to presenting final work with confidence.
Inside, you'll find practical guidance on everything from idea generation to pricing and client collaboration, along with behind-the-scenes sketches and stories that show how enduring designs come to life.
The book features work from acclaimed designers and studios including Pentagram, Chermayeff & Geismar & Haviv, DutchScot, MetaDesign, Bedow, Moving Brands, and others, sharing the creative thinking behind a wide range of identity projects, from widely recognized brands to lesser-known but equally thoughtful work.
In Logo Design Love: A guide to creating iconic brand identities, 3rd Edition, you'll learn:
- Why logos matter, and how they shape the way we experience brands
- How storytelling, strategy, and simplicity work together in iconic design
- What to consider when creating a new mark or refreshing an existing one
- How to price your work and communicate its value to clients
- How to navigate client conversations, from first meeting to final presentation
- Ways to stay motivated, manage feedback, and grow your confidence as a designer
- Practical advice to sharpen your logo design process
- What it takes to build an identity system that goes beyond the logo
Whether you're designing your first logo or refining an established process, Logo Design Love is a valuable guide to producing work that lasts.
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