Buyer Sense Conversations How Founders Help Buyers Make Confident Decisions in Complex B2B Deals
-
- Englisch ausgewählt
18,99 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
23.03.2026
Verlag
Book Publishing WizardsSeitenzahl
274
Maße (L/B/H)
22,9/15,2/1,6 cm
Gewicht
449 g
Sprache
Englisch
ISBN
978-1-970853-62-9
What happens when modern selling no longer matches how decisions are actually made? After two decades inside enterprise organizations, including leadership roles at IBM and Microsoft, Petra Wagner found herself sitting on the other side of the table - as the buyer. What she experienced there reshaped how she understands B2B sales. Buyers are not stalling because they lack information. They are stalling because no one is helping them make sense of it. In complex B2B environments, decisions rarely fail in the meeting. They fail afterward, inside internal conversations sellers never see. Stakeholders disagree. Risk feels personal. Information overwhelms rather than clarifies. Even strong solutions collapse under the weight of uncertainty. Buyer Sense Conversations is not another sales methodology. It is a shift in role. In this book, Wagner introduces a practical, structured framework built around one core idea: progress happens when buyers feel clear enough to move. She outlines the Seven Buyer Sense stages-ORIENT, DECODE, DISTURB, REFRAME, ALIGN, PRIORITIZE, and MOBILIZE-showing how founders and B2B sellers can stabilize decisions instead of pressuring them. Inside these pages, she demonstrates how to reduce cognitive overload, navigate stakeholder misalignment, and replace persuasion with sensemaking. Readers learn how to ask questions that create insight, build alignment they may never witness directly, and help buyers construct a narrative they can defend long after the meeting ends. This is not about closing harder. It is about clarifying better. For founders selling without brand safety, for sellers navigating long cycles and stalled deals, and for leaders tired of "no decision" outcomes, this book offers something more durable than tactics. It offers a way to lead conversations that create confidence. Because clarity is not a feature of the sale. It is the condition for it.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice