Brand Sustainability Transformation in Carbon-Intensive B2B Industries How to Bridge the Gap between Reputation and Reality
-
- Taschenbuch
- eBook ausgewählt
-
Form:Einzelkauf Download
-
Sprache:Englisch
106,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
30.04.2026
Verlag
Springer Fachmedien WiesbadenSeitenzahl
221 (Printausgabe)
Dateigröße
3853 KB
Sprache
Englisch
EAN
9783658511555
Over the last decades, climate change has significantly increased the awareness of sustainable business practices. Consequently, companies are under growing pressure to implement sustainability measures and to take responsibility for the environment. While the focus has been on B2C companies, attention is increasingly shifting to companies in the B2B sector, as their activities have a particularly high environmental impact. To remain competitive, these companies must not only integrate sustainability into their operational practices but also make it an integral part of their brand. However, the credibility of sustainability efforts is often perceived as questionable, especially for companies in CO2-intensive industries, creating a gap between perceived and actual sustainability. As a result, business opportunities remain untapped, making corporate sustainability investments less economically viable. While the economic significance of sustainability in brand management has been extensively studied, this book identifies a lack of holistic approaches to the sustainability transformation of brands in B2B, particularly those in CO2-intensive industries. To address this research gap, three studies have been conducted as part of this book. The findings reveal that a transparent handling of the past and fundamentally reshaping the business model are essential for successfully achieving a brand sustainability transformation in these challenging industries.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice