Transcreation
-
- Englisch ausgewählt
214,99 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
03.03.2027
Abbildungen
schwarz-weiss Illustrationen, farbige Illustrationen, Raster, farbig, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
Verlag
Taylor and FrancisSeitenzahl
280
Maße (L/B)
23,4/15,6 cm
Sprache
Englisch
ISBN
978-1-04-107812-8
This accessible textbook offers a systematic guide to developing the skills necessary for professional transcreation, adaptable for use with most language combinations. The authors showcase how the creative reinterpretation of texts to suit an intended audience is recognized as a value-added service, and how universities have recently begun including it among their specialization paths. As AI executes routine translation tasks faster and more cost-effectively, the role of translators increasingly involves post-editing and work that demands cultural sensitivity and creativity-precisely the domain of transcreation.
Divided into three Parts: Part I examines transcreation from academic, industry, and professional perspectives; Part II focuses on major practice areas including marketing, tourism, video games, cinema and television, and health-related materials and Part III explores professional pathways, research opportunities, and practical guidance on assessment and curriculum design. Each chapter includes summary boxes, tasks and activities, and recommendations for further reading. Many examples are adapted from real-life transcreation work, combining theoretical insight with practical application.
Including printable assessment criteria, marking rubrics, and student checklists adaptable for classroom use or self-assessment, this essential resource provides a comprehensive foundation for transcreation training. Designed for undergraduate and postgraduate translation programs, in-house training, and independent study, this is the must-have text for all working and studying in this growing field.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice