Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
26.02.2027
Abbildungen
schwarz-weiss Illustrationen, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
Verlag
Taylor and FrancisSeitenzahl
324
Maße (L/B)
23,4/15,6 cm
Sprache
Englisch
ISBN
978-1-04-125850-6
In an era defined by rapid technological disruption, global interconnectedness, and unprecedented data availability, the landscape of business research has fundamentally transformed. Digital Business Research Methods is a comprehensive textbook purposefully designed to equip the next generation of scholars, analysts, and practitioners with the critical skills required to navigate and master this dynamic environment.
This text bridges the gap between established academic foundations and the frontier of modern inquiry. It seamlessly blends time-honoured research methodologies with innovative, contemporary techniques. Readers are guided through advanced qualitative frameworks-such as hybrid ethnography, netnography, thematic analysis, and grounded theory-alongside robust quantitative and big-data methodologies. By integrating these approaches, the text empowers students to select and apply the most effective tools for complex, multidimensional business problems.
With a focus on global inclusivity and ethical integrity, it addresses the challenges of conducting research in a digital and global environment. It explores topics such as AI, research ethics, bias, and mixed-method research. Each chapter includes learning objectives, reflective questions and practical exercises to enhance student engagement and understanding. Global case studies are used throughout to provide an understanding of how to apply research techniques in real-world business contexts.
Digital Business Research Methods is an essential resource for undergraduate students across the spectrum of disciplines, including management, marketing, business administration, economics, and accounting. The text is backed by a robust suite of online support materials.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice