Band 10
Changing the Channel 12 Easy Ways to Make Millions for Your Business
Aus der Reihe
Agora Series
-
- Taschenbuch ausgewählt
- eBook
-
Sprache:Englisch
14,99 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
08.03.2010
Verlag
John Wiley & SonsSeitenzahl
304
Maße (L/B/H)
22,9/15,2/1,7 cm
Gewicht
446 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-0-470-53880-7
An all-encompassing guide to making the most from multi-channel marketing
Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.
Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.
* Discusses how to create successful marketing campaigns by using a mix of different marketing channels
* Offers some smart ways to track customer buying habits with a database that covers all marketing channels
* Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches
With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.
Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.
Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.
* Discusses how to create successful marketing campaigns by using a mix of different marketing channels
* Offers some smart ways to track customer buying habits with a database that covers all marketing channels
* Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches
With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice