Band 10
Changing the Channel 12 Easy Ways to Make Millions for Your Business
Aus der Reihe
Agora Series
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- Taschenbuch
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:PDF
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- ePUB 9,99 €
9,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
17.11.2008
Verlag
John Wiley & SonsSeitenzahl
304 (Printausgabe)
Dateigröße
1960 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780470425640
An all-encompassing guide to making the most from multi-channel
marketing
Written in a straightforward and accessible style, Changing
the Channel offers you a detailed look at twelve of today's
most important marketing channels-explaining how each one works
individually as well as in conjunction with each other, leveraging
the power of your message for explosive profits.
Page by page, you'll become familiar with a variety of
approaches, including direct online marketing, social media, public
relations, radio and television advertising, direct space ads,
event marketing, telesales, telemarketing, joint ventures,
affiliate marketing, and direct mail.
* Discusses how to create successful marketing campaigns by using
a mix of different marketing channels
* Offers some smart ways to track customer buying habits with a
database that covers all marketing channels
* Helps you learn how to develop profitable relationships with
your customers through frequent contact and by providing free
quality content-not just sales pitches
With this book as your guide, you'll quickly discover how
marketing across multiple channels can help develop quality
customer relationships and improve the bottom line of your
business.
marketing
Written in a straightforward and accessible style, Changing
the Channel offers you a detailed look at twelve of today's
most important marketing channels-explaining how each one works
individually as well as in conjunction with each other, leveraging
the power of your message for explosive profits.
Page by page, you'll become familiar with a variety of
approaches, including direct online marketing, social media, public
relations, radio and television advertising, direct space ads,
event marketing, telesales, telemarketing, joint ventures,
affiliate marketing, and direct mail.
* Discusses how to create successful marketing campaigns by using
a mix of different marketing channels
* Offers some smart ways to track customer buying habits with a
database that covers all marketing channels
* Helps you learn how to develop profitable relationships with
your customers through frequent contact and by providing free
quality content-not just sales pitches
With this book as your guide, you'll quickly discover how
marketing across multiple channels can help develop quality
customer relationships and improve the bottom line of your
business.
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