Scientific Advertising
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- Hardcover
- Taschenbuch
- eBook ausgewählt
- Hörbuch
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:ePUB
- PDF 6,49 €
- ePUB 0,49 € ausgewählt
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Verlag:Sanage Publishing House
0,49 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
11.07.2022
Verlag
Sanage Publishing HouseSeitenzahl
(Printausgabe)
Dateigröße
270 KB
Sprache
Englisch
EAN
9788119090907
Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
The Book contains many principles that are common in all performance-based marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, basing advertising on sales, eliminating risk, learning what the thousands want to understand what the millions will buy. It is indeed impossible to say one understands advertising without having a thorough grasp on the material in this book.
David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times and The book is widely considered the foundation of direct marketing.
The Book contains many principles that are common in all performance-based marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, basing advertising on sales, eliminating risk, learning what the thousands want to understand what the millions will buy. It is indeed impossible to say one understands advertising without having a thorough grasp on the material in this book.
David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times and The book is widely considered the foundation of direct marketing.
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