Social Influence and the Logic of Collective Action
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- Hardcover
- Taschenbuch
- eBook ausgewählt
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Form:Einzelkauf Download
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Sprache:Englisch
44,49 €
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Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
28.07.2026
Verlag
Princeton University PressSeitenzahl
480 (Printausgabe)
Dateigröße
13031 KB
Sprache
Englisch
EAN
9780691294834
An integrated quantitative framework for understanding the dynamics of collective action Collective action has been a fundamental aspect of human societies throughout history, from building irrigation systems and defenses in Neolithic times to coordinated disaster relief and scientific collaborations today. In this book, Sergey Gavrilets explains when and why groups of people cooperate, presenting a quantitative framework that unifies game theory with models of social influence, cognition, and individual and cultural variation. He shows how humans' deep susceptibility to social influence-grounded in evolutionary need to cooperate and learn from peers, reinforced by deference to parents and elders, and extended to cultural, religious, and political leaders-shapes norms, beliefs, and collective outcomes. Integrating previously separate literatures, Gavrilets introduces explicit dynamics for norms and beliefs, quantifies the effects of individual and cultural differences, and tests predictions across societies. Drawing on formal, data-based mathematical modeling supported by behavioral experiments and studies of online behavior, he concludes that successful collective action depends on six interacting forces: material payoffs, personal norms and attitudes, social influence, cognition, evolving social norms and beliefs about others, and individual and cultural differences. Lasting cultural change, he argues, depends on norms and institutions that shape behavior through persuasion, nudging, and enforcement. Gavrilets translates this theory into practical, testable strategies for policy and design, including targeted messaging, dynamic norms, and culturally sensitive approaches, and connects it to broader theories of behavior change.
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